AKA your niche' market
Know your guests and understand the reasons why they stay in your area, before they get online to search. This is the first step toward creating a STR that checks all of the boxes for them.
Guests want more.
Your goal may be to fill beds, but your guests are not searching for a bed, they are searching for more. Is it privacy, convenience, a kitchen, multiple bedrooms, serenity, or outdoor time? Play up those key features to attract more bookings.
Genuine and true.
Guests love when their real-life experience is in alignment with their original expectations from the day they booked. Paint a realistic picture when marketing and your calendar will be filled with the perfect clientele. If you don't like the story your STR tells, change it!
Make them crave it!
There are so many delicious choices out there for your guests. You not only have to stand out, but you have to make them crave what your STR offers. If you are not sure what type of extra frosting or sprinkles to use, Lazy Frog Designs is excited to help!
The magic ingredient.
Management teams and vacation rental owners often skip over it, but poor design elements are critical to success. Lazy Frog Designs will help you find the sauce for your success!